Voter Data Infrastructure  ·  Ohio 2026

Voter Scoring &
Targeting Criteria

Joe Wessels for Clermont County Commissioner  ·  147,791 total voters  ·  Generated June 2026

Voter Scoring &
Targeting Criteria
Generated: June 08, 2026 • Clermont County • 147,791 total voters in database
Overview
How Voters Are Scored
Purpose Every registered voter in Clermont County receives two independent scores: a Soft Republican score and an Independent score. A voter can score high in both simultaneously. Scores are based entirely on publicly available vote history data — no modeling, no inference about beliefs. The scores reflect observable behavior patterns only.

Vote History Key — What the codes mean

RPrimary: Pulled Republican ballot
DPrimary: Pulled Democrat ballot
XPrimary: Voted issues-only (nonpartisan ballot)  |  General: Voted
(blank)Did not vote in that election
Category 1
Soft Republican Score
Who this identifies Registered Republicans or R-leaning voters who show signs of disengagement, inconsistency, or frustration with their party. These are not ideological Democrats — they are voters whose loyalty to the Republican Party is weakening. In a cycle where GOP anger is high, these voters are movable.
Points Awarded — Soft Republican
+20
Pulled R primary ballot inconsistently in recent cycles (2016–2024)
Has R history but skipped or went X in at least 2 of the last 4 primaries
+20
Obama-era crossover — voted D or X in 2008 then switched to R after 2010
These voters were not always Republican. They moved in response to a narrative, not ideology
+15
Skipped the 2024 Republican primary despite R voting history
2024 was the highest-turnout R primary in years — skipping it is a signal
+15
Voted in the 2020 general but did not vote in 2022 or 2024 generals
Post-Trump dropoff pattern — active through 2020 then disengaged
+10
Skipped the 2022 Republican primary despite R history
+10
CONFIRMATION status voter who voted through 2016 or later
Was active, went quiet — not gone, despondent
+10
Recent participation rate below 50% despite having R primary history
Compares elections voted in vs elections held since registration date
Category 2
Independent Score
Who this identifies Voters who have never declared a party through their primary ballot choices, but do participate in general elections. No party loyalty. These voters decide elections in close races. In Clermont County — with deep Yankee and Appalachian roots — many of these voters have an unaffiliated progressive instinct that predates the recent Republican dominance.
Points Awarded — Independent
+30
Never pulled R or D ballot in any primary going back to 2000
24 years of elections available — consistent non-alignment is a strong signal
+20
Voted in the 2020 or 2024 general election
Still engaged with the process despite no party affiliation
+15
Active independent who voted in 2024 specifically
Combined with the +20 above for 2024 voters — recency matters
+15
Recent participation rate 60% or higher
Consistent voter who just never picks a party
+10
Has voted issues-only (X) in at least one primary
Engages with local issues without joining a partisan primary
+10
Currently ACTIVE voter status
Score Ranges
Category Definitions
Score → Category Mapping (applies to both Soft R and Independent)
ScoreCategoryWhat it means
50 or aboveHIGHMultiple strong behavioral signals. Priority contact.
25 – 49MEDIUMOne or two signals present. Worth contacting, lower priority than High.
1 – 24LOWWeak signal. Include in broad outreach only.
(blank)—Does not score in this category. Not a target for this type of outreach.
A voter can score in both categories simultaneously Example: A voter who pulled R in 2016 but X in 2020 and 2022, then didn't vote in 2024 — scores Soft R Medium. If they also never voted in a partisan primary before 2016 — they also score Independent High. Both scores are valid and both types of outreach apply.
Additional Flag
Dropout Flag
What it means The Dropout Flag identifies the last general election a voter participated in. It applies to any voter who was previously active and has since stopped voting — regardless of their Soft R or Independent score. These are despondent voters, not apathetic ones. Something made them disengage. A personal contact or the right message can bring them back.
Dropout Flag Values
Flag
Dropped after 2016 — stopped voting after the first Trump election
Flag
Dropped after 2020 — voted through 2020 then went quiet
Flag
Dropped after 2022 — very recently disengaged, highest reactivation potential
None
Still active OR never voted in a general election (separate category)
Category 3
Strong Republicans
Who this identifies Voters who consistently pull R in primaries and turn out reliably in general elections. These are the dependable Republican base — not movable, not persuadable. Knowing where they are concentrated tells you where to stop spending resources. This report is used for opposition mapping, not outreach.
Qualification Criteria — Strong Republican (all must apply)
Required
Pulled R ballot in the 2024 primary
Most recent signal — non-negotiable qualifier
Required
Pulled R ballot in the 2022 primary
Back-to-back recent R primaries required for inclusion
Required
Never pulled D ballot in any recorded primary (2012–2024)
Any D history disqualifies — these voters have no crossover pattern
Required
Voted in at least 3 of the 4 most recent general elections (2016, 2020, 2022, 2024)
High general turnout confirms this is an engaged base voter, not a low-propensity R
Required
Currently ACTIVE voter status
How to use this report Sort the Precinct Summary by Strong Republican count to identify precincts where this report is densest. Those are your lowest-ROI canvassing zones. The Strong Republicans file also works as a deduplication check — if a voter appears on both the walk list and this file, remove them from walk universe.
Reports
Files Produced from This Data
Report 1 — VT1, VT2, FO1

High Priority Walk Lists by Precinct

All Clermont County voters scoring Soft R High or Independent High. Sorted by precinct then street address for door-knocking efficiency. Includes sortable Soft_R_Category and Independent_Category columns to isolate each group. Covers all 170 precincts countywide.

Clermont_WalkList_HighPriority.csv
Report 2 — VT4

Dropoff Voter Report

Voters who were active and stopped. Sorted by last election voted, then precinct. Includes full primary and general vote history. These voters are despondent, not gone.

Clermont_Dropoff_Voters.csv
Report 3 — FO3

Household Mailing List

One row per household. Best score in household shown. Direct mail universe for county-wide outreach.

Clermont_MailingList.csv
Report 4 — GI1

Precinct Summary

All 170 Clermont precincts ranked by High Priority total. Includes turnout history 2012–2024, party breakdown, and score counts per precinct.

Clermont_Precinct_Summary.csv
Report 5 — VT3, UR2, GI2, FI2

Welcome Wagon

Properties sold since 2022 with no active registered voter. Includes auditor owner name and sale price. Used for new neighbor outreach, registration targeting, development hotspot mapping, and high-value donor identification. Sort by LAST_SALE_PRICE for fundraising use.

Clermont_Welcome_Wagon.csv
Report 6 — UR1, UR4

Unregistered Households

Confirmed residential addresses in Clermont County with no registered voter on file. Sorted by precinct. Use for canvassing and voter registration drive planning.

Clermont_Unregistered.csv
Report 7 — VT5

Young Voters

Registered voters aged 18–30 (born 1996–2008). Includes vote history, scores, and voter status. High enthusiasm potential; lower turnout without direct contact.

Clermont_YoungVoters.csv
Report 8 — VT6 · Updated monthly

Registered but Never Voted

Active and confirmation-status voters who have no recorded participation in any primary or general election. Sorted by registration date descending — most recent registrants first. Refresh from voter file each month throughout the campaign cycle.

Clermont_NewRegistrants.csv
Report 9 — GI3

Strong Republicans

Voters who pulled R in 2024 and 2022 primaries, never pulled D, and voted in 3 of 4 recent generals. Use to identify opposition-heavy precincts and deduplicate from walk universe. 15,230 voters countywide.

Clermont_StrongRepublicans.csv
Future Deliverables
FO4

Precinct-Level Turnout Map

Visual map of target voter turnout by precinct. Will show where high-priority voters are concentrated and where turnout is suppressed.

⚙ Development in progress
GI4

School District Overlay

Voter file annotated with school district assignment. Enables issue-based targeting for levy voters and school board crossover audiences.

⚙ Development in progress