Campaign Data
Needs Assessment

Registered Republicans who have skipped recent primaries, pulled inconsistent ballots, or dropped off after 2020. The walk list has a sortable Soft R Category column — filter to isolate this group from Independents.

Voters who have never pulled a partisan primary ballot but show up for general elections. The walk list has a sortable Independent Category column — filter to isolate this group from Soft Republicans.

People who purchased a home in 2022 or later and have not yet registered to vote at that address.

Voters who participated consistently then stopped.

Registered voters aged 18–30 (born 1996–2008). Includes all voter statuses and full vote history.

People who are on the voter rolls but have no recorded participation in any primary or general election. This report is updated monthly as new registrations come in throughout the campaign cycle.

Residential addresses with no registered voter on file. Used for canvassing and registration drives.

Recently sold homes with no registered voter on the parcel. Includes owner name from the county auditor for direct outreach. Same underlying data as VT3, framed for registration targeting.

A monthly report of new property sales and new voter registrations by precinct.

Using unregistered address lists to plan targeted registration events by township or neighborhood. The Unregistered Households report provides the precinct-level breakdown needed to identify where to focus registration efforts.

Addresses sorted street by street for door-knocking efficiency. Filtered by target score so volunteers knock the right doors. Organized by precinct so each volunteer packet covers one walkable area.

Call lists filtered by category: soft R independent or dropoff. One contact per household to avoid duplicate calls.

One record per address for mailers — no duplicate households. Includes property value data so you can tailor the message by neighborhood.

Precinct-level turnout among your target voters.

Township-level counts of Soft Republican voters and unregistered households.

Precincts with the highest concentration of recent property sales Derived from county auditor sale records; precinct assignments are approximate.

Voters who meet the Strong Republican criteria (consistent R primary participation and high general turnout). Used to identify precincts to deprioritize and to deduplicate from walk lists.

Voter file annotated with school district assignment, for issue-based targeting (e.g., levies, school board).

Average assessed property value by precinct, for fundraising planning.

Recent high-value home sales with no registered voter on the parcel. Includes sale price and auditor owner name.

Precinct-level results on recent ballot issues such as the August 2023 Issue 1 and local levies.

Recent move-ins by precinct.

Once you specify which issues to lead with, your target lists can be filtered to those issues.